The relationship between business orientations and brand performance : a cross-national perspective
Liem Viet Ngo; Aron O'Cass
| Year of publication: |
2011
|
|---|---|
| Authors: | Ngo, Liem Viet ; O'Cass, Aron |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 23.2011, 5, p. 684-713
|
| Subject: | Markenführung | Brand management | Marketingmanagement | Marketing management | Industrie | Manufacturing industries | Australien | Australia | Vietnam | Viet Nam |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009408746