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The moderating impact of emotions on customer equity drivers and loyality intentions : evidence of within sector differences
Razzaq, Zohaib; Yousaf, Salman; Hong, Zhao - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 239-264
Persistent link: https://www.econbiz.de/10011636520
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How consumer mindsets in ethic Chinese societies affect the intention to buy Fair Trade products : the mediating and moderating roles of moral identity
Yen, Ghi-Feng; Wang, Ru-Yu; Yang, Hsin-Ti - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 553-568
Persistent link: https://www.econbiz.de/10011739461
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Shopping online without thinking : being emotional or rational?
Ozen, Hilal; Engizek, Nil - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10010247519
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What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo; Ling, Chia-Ju; Chen, Chien-Wen - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
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The power of photographs : the impact of marketer- and user-generated photographs on consumers' online hotel booking
He, Junhui - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2145-2163
Persistent link: https://www.econbiz.de/10014430212
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Do you judge a book by its cover? : online book purchases between Japan and France
Park, Jin Yong; Kim, Changju; Park, Soohyun; Dio, Kevin - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2345-2360
Persistent link: https://www.econbiz.de/10014430241
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Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul; Kim, Sung-Eun - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
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Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms
Ting, Liu; Ahn, Jiseon - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2565-2581
Persistent link: https://www.econbiz.de/10014430267
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Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
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Research on the influence of online fitness user engagement on value co-creation behavior
Liu, Gaofu; Yang, Haonan; Nie, Jing - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 3138-3155
Persistent link: https://www.econbiz.de/10014486643