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A fresh look at the role of switching cost in influencing customer loyalty : empirical investigation using structural equation modelling analysis
Ram, Jiwat; Wu, Ming-Lu - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 616-633
Persistent link: https://www.econbiz.de/10011622557
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Market orientation, distributor relationship, and return on assets : optimizing distribution performance for industrial firms
Guo, Chiquan; Wang, Yong Jian - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 107-123
Persistent link: https://www.econbiz.de/10011529305
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Customer segment transition through the customer loyalty program
Kimura, Makoto - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
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An impetus for the research paradigm of corporate citizenship and customer loyalty : imprints from scale construction
Gulati, Twinkle; Shankar, Siddharatha - In: Asia Pacific journal of marketing and logistics 36 (2024) 3, pp. 581-598
Persistent link: https://www.econbiz.de/10014486763
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The effects of contingency factors on perceived values of casual sportswear : an empiriscal study of US consumers
Chi, Ting - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 249-262
Persistent link: https://www.econbiz.de/10009752330
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Customer value, purchase intentions and willingness to pay : the moderating effects of cultural/economic distance
Tsuchiya, Hitoshi; Fu, Yu-Min; Huang, Stephen Chi-Tsun - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 268-286
Persistent link: https://www.econbiz.de/10013163326
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The moderating impact of emotions on customer equity drivers and loyality intentions : evidence of within sector differences
Razzaq, Zohaib; Yousaf, Salman; Hong, Zhao - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 239-264
Persistent link: https://www.econbiz.de/10011636520
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The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin; Yoo, Jiwon; Ko, Eunju - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
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A method of customer valuation score and implementation for marketing strategy
Huang, Li; Liu, Matthew Tingchi; Song, Xi; Yen, Jerome - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
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A model for customer-focused objective-based performance evaluation of logistics service providers
Chen, Chee-cheng - In: Asia Pacific journal of marketing and logistics 20 (2008) 3, pp. 309-322
Persistent link: https://www.econbiz.de/10003764136