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Segmenting online shoppers : a study of consumers' web portal selection motivations for e-shopping
Prashar, Sanjeev; Vijay, T. Sai; Parsad, Chandan - In: Asian Academy of Management journal : AAMJ 21 (2016) 1, pp. 27-46
Persistent link: https://www.econbiz.de/10011664992
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Clustering shoppers' by mall experience for emerging Indian city
Prashar, Sanjeev; Gupta, Sumeet; Singh, Harvinderv; … - In: Asian Academy of Management journal : AAMJ 21 (2016) 2, pp. 53-73
Persistent link: https://www.econbiz.de/10011665475
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Mediating role of consumer involvement between celebrity endorsement and consumer evaluation : comparative study of high and low involvement product
Arora, Nilesh; Prashar, Sanjeev; Parsad, Chandan; … - In: Asian Academy of Management journal : AAMJ 24 (2019) 2, pp. 113-142
Persistent link: https://www.econbiz.de/10012426497
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Comparing between product-specific and general impulse buying tendency : does shoppers’ personality influence their impulse buying tendency?
Prasad, Chandan; Prashar, Sanjeev; Vijay, T. Sai - In: Asian Academy of Management journal : AAMJ 24 (2019) 2, pp. 41-61
Persistent link: https://www.econbiz.de/10012426465
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Assessing the relationship between materialism and conspicuous consumption : validation in the indian context
Chacko, Pearly Saira; Prashar, Sanjeev; Ramanathan, … - In: Asian Academy of Management journal : AAMJ 23 (2018) 2, pp. 143-159
Persistent link: https://www.econbiz.de/10012056805