Clustering shoppers' by mall experience for emerging Indian city
Year of publication: |
2016
|
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Authors: | Prashar, Sanjeev ; Gupta, Sumeet ; Singh, Harvinderv ; Vijay, T. Sai ; Parsad, Chandan |
Published in: |
Asian Academy of Management journal : AAMJ. - Pinang : Penerbit Universiti Sains Malaysia, ISSN 1394-2603, ZDB-ID 2561103-3. - Vol. 21.2016, 2, p. 53-73
|
Subject: | shopping malls | market segmentation | retail stores | shopping experience | mall management | shoppers' behaviour | Konsumentenverhalten | Consumer behaviour | Einkaufszentrum | Shopping center | Indien | India | Marktsegmentierung | Market segmentation |
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