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Exploring organizational culture difference in relationship dyads
Plewa, Carolin - In: Australasian marketing journal 17 (2009) 1, pp. 46-57
Persistent link: https://www.econbiz.de/10003886476
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The mediating role of brand knowledge on employees' brand citizenship behaviour : does organizational tenure matter?
Long Thang Van Nguyen; Lu, Vinh Nhat; Hill, Sally Rao; … - In: Australasian marketing journal 27 (2019) 3, pp. 169-178
Persistent link: https://www.econbiz.de/10012110329
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Organisational capabilities for customer participation in health care service innovation
Sharma, Shikha; Conduit, Jodie; Hill, Sally Rao - In: Australasian marketing journal 22 (2014) 3, pp. 179-188
Persistent link: https://www.econbiz.de/10010427972
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Social brand management : how orientation events engage students with the university
Altschwager, Teagan; Dolan, Rebecca; Conduit, Jodie - In: Australasian marketing journal 26 (2018) 2, pp. 83-91
Persistent link: https://www.econbiz.de/10011901482
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Managing governmental business relationships : the impact of organisational culture difference and compatibility
Lu, Vinh Nhat; Plewa, Carolin; Ho, Joanne - In: Australasian marketing journal 24 (2016) 1, pp. 93-100
Persistent link: https://www.econbiz.de/10011484689
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Customer engagement : a systematic review and future research priorities
Ng, Sylvia C.; Sweeney, Jillian C.; Plewa, Carolin - In: Australasian marketing journal 28 (2020) 4, pp. 235-252
Persistent link: https://www.econbiz.de/10012429464