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Leveraging the power of the sharing economy
Northey, Gavin; Brodie, Roderick J. - In: Australasian marketing journal 28 (2020) 3, pp. 1-3
Persistent link: https://www.econbiz.de/10012599926
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Who shares? : profiling consumers in the sharing economy
Sands, Sean; Ferraro, Carla; Campbell, Colin L.; … - In: Australasian marketing journal 28 (2020) 3, pp. 22-33
Persistent link: https://www.econbiz.de/10012599938
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Consumer motivations to create alternative consumption platforms
Bajaj, Neha; Steel, Marion; Ogden, Steve; Rahman, Kaleel - In: Australasian marketing journal 28 (2020) 3, pp. 50-57
Persistent link: https://www.econbiz.de/10012599950
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How to grow the sharing economy? : create prosumers!
Lang, Bodo; Botha, Elsamari; Robertson, Jeandri; … - In: Australasian marketing journal 28 (2020) 3, pp. 58-66
Persistent link: https://www.econbiz.de/10012599953
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Peer-to-peer interactions in the sharing economy : exploring the role of reciprocity within a Chinese social network
Starr, Richard G., Jr.; Zhu, Andrew Q.; … - In: Australasian marketing journal 28 (2020) 3, pp. 67-80
Persistent link: https://www.econbiz.de/10012599958
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A taxonomy of initiatives at work in the sharing economy
Fernandes, Bruno; Chimenti, Paula; Nogueira, Roberto - In: Australasian marketing journal 28 (2020) 3, pp. 81-86
Persistent link: https://www.econbiz.de/10012599961
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Sharing is (not) caring? : the interactive effects of power and psychological distance on tolerance of unethical behavior
Paramita, Widya; Septianto, Felix; Winahjoe, Sari; … - In: Australasian marketing journal 28 (2020) 3, pp. 42-49
Persistent link: https://www.econbiz.de/10012599949
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CB-SEM latent interaction : unconstrained and orthogonalized approaches
Cheah, Jun-Hwa; Memon, Mumtaz Ali; Richard, James E.; … - In: Australasian marketing journal 28 (2020) 4, pp. 218-234
Persistent link: https://www.econbiz.de/10012429460
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The interactions of CSR, self-congruity and purchase intention among Chinese consumers
Lee, Jihyun; Lee, Yuri - In: Australasian marketing journal 23 (2015) 1, pp. 19-26
Persistent link: https://www.econbiz.de/10011284766
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Culture change and globalization : the unresolved debate between cross-national and cross-cultural classifications
Ladhari, Riadh; Souiden, Nizar; Choi, Yong-Hoon - In: Australasian marketing journal 23 (2015) 3, pp. 235-245
Persistent link: https://www.econbiz.de/10011383322