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~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Value brands : cheap or trendy...
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Konsumentenverhalten
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Consumer behaviour
2
Brand
1
Brand extension
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Brand image
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Brand management
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Brand personality
1
Brand personality dilution
1
Hedonic price index
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Hedonischer Preisindex
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Septianto, Felix
4
Quach, Sara
3
Thaichon, Park
3
Bandyopadhyay, Argho
2
Driesener, Carl
2
Gaur, Sanjaya Singh
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Hamelin, Nicolas
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Lim, Weng Marc
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Martin, Brett
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Nallaperuma, Kaushalya
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Ngo, Liem Viet
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Bandyopadhyay, Chinmoy
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Bellman, Steven
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Biggemann, Sergio
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Bruwer, Johan
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Byun, Kyung-Ah
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
Journal of business research : JBR
38
Journal of retailing and consumer services
15
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of international consumer marketing
6
Journal of business ethics : JOBE
5
Journal of marketing communications
5
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Australasian marketing journal
3
European journal of marketing : EJM
3
International journal of retail & distribution management
3
Psychology & marketing
3
The journal of consumer marketing
3
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of wine business research : IJWBR
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
Marketing and multicultural diversity
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
The service industries journal
2
Tourism management : research, policies, practice
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
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ECONIS (ZBW)
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Is HUGO still the BOSS? : investigating the reciprocal effects of
brand
extensions on
brand
personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
2
Segmenting hedonic wine tourists using push-pull winescape attributes
Quintal, Vanessa Ann
;
Thomas, Ben
;
Phau, Ian
;
Soldat, Zorana
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
3
,
pp. 237-245
Persistent link: https://www.econbiz.de/10013384442
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