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~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
Industrial marketing management : the international journal for industrial and high-tech firms
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Management and information technology in the digital era : challenges and perspectives
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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Transcending boundaries for the next new normal : editorial
Ngo, Liem Viet
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012698459
Saved in:
2
Re-imagining marketing scholarship in the era of the UN Sustainable Development Goals : editorial
Voola, Ranjit
;
Carlson, Jamie
;
Azmat, Fara
;
Ngo, Liem Viet
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10013256362
Saved in:
3
Reimagining how meaningfulness can be reconciled with marketing
Ngo, Liem Viet
;
Bagozzi, Richard P.
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014584809
Saved in:
4
Emerging research trends in marketing : a review of Australasian marketing journal : editorial
Thaichon, Park
;
Quach, Sara
;
Ngo, Liem Viet
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
3
,
pp. 214-227
Persistent link: https://www.econbiz.de/10013384440
Saved in:
5
Understanding the role of brand salience in brand choice decisions in the charity sector
Ngo, Liem Viet
;
Gregory, Gary
;
Miller, Ryan
;
Lu, Lu
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
3
,
pp. 258-270
Persistent link: https://www.econbiz.de/10013384444
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