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Transcending boundaries for the next new normal : editorial
Ngo, Liem Viet - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012698459
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Re-imagining marketing scholarship in the era of the UN Sustainable Development Goals : editorial
Voola, Ranjit; Carlson, Jamie; Azmat, Fara; Ngo, Liem Viet - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 2, pp. 97-106
Persistent link: https://www.econbiz.de/10013256362
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Reimagining how meaningfulness can be reconciled with marketing
Ngo, Liem Viet; Bagozzi, Richard P. - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10014584809
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Emerging research trends in marketing : a review of Australasian marketing journal : editorial
Thaichon, Park; Quach, Sara; Ngo, Liem Viet - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 214-227
Persistent link: https://www.econbiz.de/10013384440
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Understanding the role of brand salience in brand choice decisions in the charity sector
Ngo, Liem Viet; Gregory, Gary; Miller, Ryan; Lu, Lu - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 258-270
Persistent link: https://www.econbiz.de/10013384444