Reimagining how meaningfulness can be reconciled with marketing
Liem Viet Ngo, Richard P. Bagozzi
| Year of publication: |
2024
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|---|---|
| Authors: | Ngo, Liem Viet ; Bagozzi, Richard P. |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 32.2024, 1, p. 1-3
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| Subject: | marketing-as-meaningfulness | marketing myopia | marketing for good | marketing definition | meaningful brand-for-life | Theorie | Theory | Marketingmanagement | Marketing management | Marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14413582241229946 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014584809