"Strategic Management in Public Organizations: European Practices and Perspectives offers the first wide-ranging survey and assessment of strategic management practices at various levels of government and public service in European countries. It shows that strategic management is much more than...

Introduction / Evan Moll Ghin and Mads Bøge Kristiansen -- Public management in times of austerity: the literature / Eva Moll Ghin and Mads Bøge Kristiansen -- The five case countries / Eva Moll Ghin and Mads Bøge Kristiansen -- Germany: an outlier in terms of fiscal adjustment / Jobst...

1. The rise of branding in governance processes -- 2. The many faces of branding : definitions, functions, and forms -- 3. Branding to influence perceptions about policy problems and solutions -- 4. Branding to activate, motivate, and bind stakeholders in governance processes -- 5. Brands and...