Branding in governance and public management

1. The rise of branding in governance processes -- 2. The many faces of branding : definitions, functions, and forms -- 3. Branding to influence perceptions about policy problems and solutions -- 4. Branding to activate, motivate, and bind stakeholders in governance processes -- 5. Brands and the media : communicating with the outside world -- 6. Branding as governance strategy -- 7. Risks and limits of branding -- 8. Brands and governance : towards interactive forms of branding.