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User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira; Matthes, Jörg; Einwiller, Sabine; … - In: International journal of advertising : the review of … 39 (2020) 1, pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
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Healthy, sweet, brightly colored, and full of vitamins : cognitive and affective persuasive cues of food placements and children’s healthy eating behavior
Naderer, Brigitte; Binder, Alice; Matthes, Jörg; … - In: International journal of advertising : the review of … 39 (2020) 7, pp. 1012-1030
Persistent link: https://www.econbiz.de/10012395638
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It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte; Matthes, Jörg; Bintinger, Simone - In: International journal of advertising : the review of … 40 (2021) 1, pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
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George P. Moschis tribute special issue : his philosophy and contributions
Mathur, Anil - In: Journal of global scholars of marketing science : … 29 (2019) 4, pp. 359-371
Persistent link: https://www.econbiz.de/10012257906
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Application of the life course paradigm to the study of financial solvency and financial satisfaction in later life : a comparative study of American and Dutch elderly consumers
Mathur, Anil; Kasper, Hans D. P. - In: Journal of global scholars of marketing science : … 29 (2019) 4, pp. 409-422
Persistent link: https://www.econbiz.de/10012257909
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Reckless financial behaviors : an exploratory life course study of French and American consumers
Benmoyal-Bouzaglo, Sarah; Moschis, George P.; Mathur, Anil - In: Journal of global scholars of marketing science : … 29 (2019) 4, pp. 440-456
Persistent link: https://www.econbiz.de/10012257912
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Gerontographics and consumer behavior in later life : insights from the life course paradigm
Moschis, George P.; Mathur, Anil; Thuckavadee … - In: Journal of global scholars of marketing science : … 30 (2020) 1, pp. 18-33
Persistent link: https://www.econbiz.de/10012257921
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Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines; Naderer, Brigitte; Matthes, Jörg - In: International journal of advertising : the review of … 39 (2020) 5, pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
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Product placement disclosures : exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
Matthes, Jörg; Naderer, Brigitte - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 185-199
Persistent link: https://www.econbiz.de/10011581107
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Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte; Matthes, Jörg; Marquart, Franziska; … - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 236-255
Persistent link: https://www.econbiz.de/10011859304