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~isPartOf:"Baltic journal of management"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Menrad, Klaus"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Marketing management"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Präferenztheorie"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Menrad, Klaus
Ko, Eunju
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Baltic journal of management
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
International journal of consumer studies
3
German journal of agricultural economics : GJAE
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Agribusiness : an internat. journal
1
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
International journal of pharmaceutical and healthcare marketing
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ECONIS (ZBW)
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1
Attitudes and habit in value perception for foods
Lemmerer, Andreas
;
Menrad, Klaus
- In:
Journal of food products marketing
23
(
2017
)
1
,
pp. 99-121
Persistent link: https://www.econbiz.de/10011708085
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2
Cross-European and functional food-related consumer segmentation for new product development
Sparke, Kai
;
Menrad, Klaus
- In:
Journal of food products marketing
15
(
2009
)
3
,
pp. 213-230
Persistent link: https://www.econbiz.de/10003882707
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