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~isPartOf:"Baltic journal of management"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~language:"eng"
~person:"Baek, Tae Hyun"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Food"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
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Baek, Tae Hyun
Ko, Eunju
17
Kim, Kyung Hoon
9
Dens, Nathalie
7
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6
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Moschis, George P.
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Baltic journal of management
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of food products marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
International journal of advertising : the review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of retailing and consumer services
2
Journal of consumer behaviour
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Saved in:
2
Augment yourself through virtual mirror : the impact of self-viewing and narcissism on consumer responses
Baek, Tae Hyun
;
Yoo, Chan Yun
;
Yoon, Sukki
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 421-439
Persistent link: https://www.econbiz.de/10011882002
Saved in:
3
When comparative valence frame affects
brand
extension evaluations : the moderating role of parent-extension fit
Baek, Tae Hyun
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 382-401
Persistent link: https://www.econbiz.de/10011342914
Saved in:
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