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Marketing activities effects on brand awareness generation, image and loyalty in the social networks of a public higher education institution

Sánchez Garza, Miriam Nanyeli; Sánchez Limón, … - In: Cogent business & management 11 (2024) 1, pp. 1-15

The objective of this research is to examine the effect of marketing activities on brand awareness generation, image …: entertainment, sharing, advertising and personalization. It is also concluded that these activities have a positive effect on brand …

Persistent link: https://www.econbiz.de/10014529732

Designing and developing a platform called ‘rest at restaurant’ to support the basic needs of senior adults

Suchada Rianmora; Laddanon Sukjitsakunchai; Tonnam … - In: Cogent business & management 11 (2024) 1, pp. 1-35

This study proposes an alternative technique to support the design and development of products, specifically focusing on creating a new design and platform for restaurants tailored to the needs of senior adults, ensuring easy-to-access experiences. The primary aim is to effectively identify and...

Persistent link: https://www.econbiz.de/10014529764

Effects of risk perception, SNS uses, personal characteristics on climate change participation behaviors of millennials in South Korea

Son, Yeon-A; Jun, Jong Woo - In: Cogent business & management 11 (2024) 1, pp. 1-11

Global climate change has also become a problem faced by college students in Korea. College students can also participate in climate change-related actions, such as reducing disposables. This study investigated the effects of perception of climate change risk, media use, and personal...

Persistent link: https://www.econbiz.de/10014529818

Leveraging green brand equity for organic food brands : the multifaceted role of green satisfaction

Dangaiso, Phillip - In: Cogent business & management 11 (2024) 1, pp. 1-15

and marketing of green products. However, the establishment of green brand equity to expedite green purchase has been a … widely observed obstacle for most green brands. The study examined the antecedents of green brand equity for organic foods in … Zimbabwe. The paper proposed that green satisfaction stimulates development of green trust, green brand image and green brand …

Persistent link: https://www.econbiz.de/10014529863

A new generation behavior intention to visit tourism destinations in perspective of post-COVID-19

Kokkhangplu, Akkhaporn - In: Cogent business & management 11 (2024) 1, pp. 1-15

This study aims to investigate the new generation's behavior, influencing VR satisfaction and behavioral intention toward destinations. To this end, this paper investigated whether subjective norms, attitudes, perceived behavioral control, and VR satisfaction of the new generation positively...

Persistent link: https://www.econbiz.de/10014530223

Factors influencing consumers' continuance purchase intention of local food via online food delivery services : the moderating role of gender

Teo, Siew Chein; Liew, Tze Wei; Lim, Hong Yik - In: Cogent business & management 11 (2024) 1, pp. 1-18

In a post-pandemic era, digitalization is embedded in all service sectors, including the food industries. Today's restaurant industry faces increased competition and the need to adapt to changing consumer preferences for competitive pricing, convenience, and reliable food delivery. In this...

Persistent link: https://www.econbiz.de/10014530679

The impact of omnichannel integration towards customer interest in alternatives : retailer uncertainty and web rooming in retailing

Ellahi, Abida; Ain, Qurat Ul; Rehman, Hafiz Mudassir; … - In: Cogent business & management 11 (2024) 1, pp. 1-18

This current study delves into the quality of consumer perception regarding brand channel integration that adopts the …

Persistent link: https://www.econbiz.de/10014531366

Antecedents of Muslim tourist loyalty : rhe role of Islamic religiosity and tourist value co-creation

Abror, Abror; Patrisia, Dina; Engriani, Yunita; Wardi, Yunia - In: Cogent business & management 10 (2023) 2, pp. 1-21

This research investigates the antecedents of tourist loyalty in the Muslim-friendly tourism context. It examines the link between Islamic tourism destination attributes, service quality, customer engagement, value co-creation, and loyalty. It also highlights the moderating roles of Islamic...

Persistent link: https://www.econbiz.de/10014503242

The behavioral intention of young Malaysians towards cashless society : value-based adoption model

Jingnan Ju; Teo Poh Chuin; Ho, Theresa Char Fei; Chen … - In: Cogent business & management 10 (2023) 2, pp. 1-31

The purpose of this study is to validate the Value-based Adoption Model (VAM) in order to investigate young Malaysians' e-wallet adoption intentions. A structured questionnaire was used to collect 214 questionnaires. The hypotheses proposed for this study were tested using SmartPLS, a...

Persistent link: https://www.econbiz.de/10014503248

The impacts of omnichannel retailing properties on customer experience and brand loyalty : a study in the banking sector

Quynh Tran Xuan; Hanh T.H. Truong; Tri Vo Quang - In: Cogent business & management 10 (2023) 2, pp. 1-25

potential effects of omnichannel retailing properties on customer experience and brand loyalty; it further explores the … hedonic and utilitarian experiences which significantly contribute to constituting brand loyalty between clients and banks in …

Persistent link: https://www.econbiz.de/10014503250