-expression, prestige, and brand image when purchasing luxury fashion handbags. Analytical hierarchy process (AHP) was performed to measure … luxury fashion goods. A survey was used to analyse the importance of luxury values such as quality, uniqueness, self … most dominant value for Chinese millennial participants when purchasing luxury fashion handbags, whereas the prestige value …

intentions to watch and purchase fashion clothing. Drawing on prior literature, we examine an extensive list of 20 live streaming … implications and future work on live streaming commerce for fashion clothing products. …

-creation, brand image, and e-service quality toward patronage intentions in the online Muslim fashion industry with a moderating … products that meet customer demands and have superior value. Brand image and e-service quality are still important factors that … purposive sampling method involving 301 online customers from several Muslim fashion brands in Indonesia. Data were analyzed …

increasing customer satisfaction or reducing perceived risk, which leads to increased purchase intention for fashion products … fashion products. The data were analysed using structural equation modelling. The results showed that integrated product and …

The paper examined the relationship between social media and purchase intention and the mediation role of brand equity … within Ghana’s fashion industry. The study was quantitative and employed the survey methodology to sample the views of 500 … fashion customers. Statistical Package for Social Sciences (SPSS) and the structural equation modelling (SEM) technique were …