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~isPartOf:"Baltic journal of management"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Kwak, Hyokjin"
~person:"Mathur, Anil"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Food"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
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Kwak, Hyokjin
Mathur, Anil
Ko, Eunju
17
Kim, Kyung Hoon
9
Dens, Nathalie
7
Hansen, Håvard
6
Mirosa, Miranda
6
Moschis, George P.
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Smit, Edith G.
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Bang Nguyen Viet
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Handayani, Putu Wuri
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Van Dat Tran
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Bae, Joonheui
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Bremer, Phil
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Chung, Christina
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Hunt, James M.
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Islam, Tahir
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Loureiro, Sandra Maria Correia
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Menrad, Klaus
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Baltic journal of management
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of food products marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of marketing
3
International journal of advertising : the review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of targeting, measurement and analysis for marketing
2
Journal of the Academy of Marketing Science
2
Asia Pacific journal of marketing and logistics
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of international consumer marketing
1
Journal of marketing analytics : JMA
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
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ECONIS (ZBW)
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1
It's no longer mine : the role of
brand
ownership and advertising in cross-border
brand
acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Saved in:
2
Mitigating consumer ethnocentrism via advertising and media consumption in a transitional market : a study from Russia
Puzakova, Marina
;
Kwak, Hyokjin
;
Andras, Trina Larsen
- In:
International journal of advertising : the quarterly …
29
(
2010
)
5
,
pp. 727-764
Persistent link: https://www.econbiz.de/10008758526
Saved in:
3
Self-disclosure in online media : an active audiences perspective
Kwak, Hyokjin
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 485-510
Persistent link: https://www.econbiz.de/10009581816
Saved in:
4
Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin
;
Andras, Trina Larsen
;
Zinkhan, George M.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
Saved in:
5
George P. Moschis tribute special issue : his philosophy and contributions
Mathur, Anil
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 359-371
Persistent link: https://www.econbiz.de/10012257906
Saved in:
6
Application of the life course paradigm to the study of financial solvency and financial satisfaction in later life : a comparative study of American and Dutch elderly consumers
Mathur, Anil
;
Kasper, Hans D. P.
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10012257909
Saved in:
7
Reckless financial behaviors : an exploratory life course study of French and American consumers
Benmoyal-Bouzaglo, Sarah
;
Moschis, George P.
;
Mathur, Anil
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 440-456
Persistent link: https://www.econbiz.de/10012257912
Saved in:
8
Gerontographics and consumer behavior in later life : insights from the life course paradigm
Moschis, George P.
;
Mathur, Anil
;
Thuckavadee …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012257921
Saved in:
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