Suttharattanagul, Sarinya L.; Cai, Yuanfeng; Moschis, … - In: Cogent business & management 9 (2022) 1, pp. 1-25
Marketing managers and researchers have had a long-standing interest in understanding the onset of new patterns of consumer behavior, but they have had few theoretical and methodological tools for studying the onset and stability of consumption patterns over the course of a person's life. The...
