intentions to watch and purchase fashion clothing. Drawing on prior literature, we examine an extensive list of 20 live streaming … implications and future work on live streaming commerce for fashion clothing products. …

-creation, brand image, and e-service quality toward patronage intentions in the online Muslim fashion industry with a moderating … products that meet customer demands and have superior value. Brand image and e-service quality are still important factors that … purposive sampling method involving 301 online customers from several Muslim fashion brands in Indonesia. Data were analyzed …

increasing customer satisfaction or reducing perceived risk, which leads to increased purchase intention for fashion products … fashion products. The data were analysed using structural equation modelling. The results showed that integrated product and …

brand managers can enhance brand value through insights on sustainable fashion consumption drivers, while sustainable brands …This paper aims to develop a conceptual framework that elucidates the factors that impact sustainable luxury brand … marketing, specifically focusing on the luxury fashion industry. The framework aims to highlight the role played by the industry …

research, focusing on empirically determining those elements that affect the interaction between a fast fashion brand and its … outcomes such as brand image and consumer loyalty. This study also provides valuable academic insights and guides fast fashion … users, providing central elements of brand strategies on Instagram. This study examines the engagement generated by Primark …

women aged 15 to 60 years old, with online and offline women's fashion experience. The analytical methods used are EFA, CFA … simultaneously build online and offline women's fashion experiences for customers to build trust, and stimulate repurchase intention …