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~isPartOf:"Baltic journal of management"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"The journal of product & brand management"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Marktsegmentierung
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Wallace, Elaine
3
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Baltic journal of management
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of business ethics : JOBE
Marketing and multicultural diversity
The journal of product & brand management
Journal of retailing and consumer services
4
Journal of electronic commerce research : JECR
2
Journal of promotion management : innovations in planning and applied research
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Challenges and trends in modern banking
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
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International journal of business performance management
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International journal of electronic commerce : IJEC
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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Journal of hospitality marketing & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : JPM
1
Journal of retailing
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Journal of service management
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Journal of the Academy of Marketing Science
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
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