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~isPartOf:"Baltic journal of management"
~isPartOf:"EuroMed journal of business"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Dens, Nathalie"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Electronic Commerce"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"Werbewirkung"
~subject:"brand personality"
~type_genre:"Article in journal"
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Consumer behaviour
Dienstleistungsqualität
Electronic Commerce
Markenartikel
Mode
Online retailing
Retail trade
Werbewirkung
brand personality
Konsumentenverhalten
10
Advertising effects
6
Brand management
6
Markenführung
6
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Werbung
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Dens, Nathalie
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Ko, Eunju
17
Kim, Kyung Hoon
9
Smit, Edith G.
6
Kim, Juran
5
Mirosa, Miranda
5
Moschis, George P.
5
Sung, Yongjun
5
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4
Bae, Joonheui
4
Bremer, Phil
4
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4
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4
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4
Islam, Tahir
4
Kwak, Hyokjin
4
Mathur, Anil
4
Matthes, Jörg
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Mattila, Pekka
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Baek, Tae Hyun
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Bakir, Aysen
3
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Baltic journal of management
EuroMed journal of business
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
34
Journal of retailing and consumer services
12
Journal of promotion management : innovations in planning and applied research
7
Journal of marketing communications
5
The journal of brand management : an international journal
5
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
International journal of retail & distribution management
3
Psychology & marketing
3
Cogent business & management
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Electronic commerce research
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of electronic commerce : IJEC
1
International journal of innovation management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
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ECONIS (ZBW)
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Internet of things and consumer engagement on retail : state-of-the-art and future directions
Ajayi, Samson
;
Loureiro, Sandra Maria Correia
;
Langaro, …
- In:
EuroMed journal of business
18
(
2023
)
3
,
pp. 397-423
Persistent link: https://www.econbiz.de/10014380923
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