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~isPartOf:"Baltic journal of management"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Konsumentenverhalten
Mode
Consumer behaviour
4
Advertising
2
Advertising effects
2
Designation of origin
2
Herkunftsbezeichnung
2
Werbewirkung
2
Werbung
2
Agonistic emotions
1
Auslandsinvestition
1
Brand equity
1
Brand image
1
Brand management
1
Brand origin
1
Company misconduct
1
Comparison
1
Country of manufacture
1
Country of origin
1
Country stereotypes
1
Foreign investment
1
Internet marketing
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Media usage
1
Mediennutzung
1
Multinationales Unternehmen
1
Online-Marketing
1
Parfüm
1
Perceived country similarity
1
Perfume
1
Personality psychology
1
Persönlichkeitspsychologie
1
Punitive intent
1
Rules of origin
1
Smartphones
1
Synergie
1
Synergy
1
Transnational corporation
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Romaniuk, Jenni
5
Barnham, Chris
3
Bronner, Fred
3
Hoog, Robert de
3
Singh, Jaywant
3
Bae, Young Han
2
Dolnicar, Sara
2
Du, Yunzhou
2
East, Robert
2
Fei, Li
2
Fong, Cher Min
2
Gineikiene, Justina
2
Grün, Bettina
2
Guja Armannsdottir
2
Hand, Chris
2
Jin, Xiaotong
2
Koubaa, Yamen
2
Kuusik, Andres
2
Ma, Baolong
2
Moon, Sangkil
2
Pich, Christopher
2
Shukla, Paurav
2
Silkoset, Ragnhild
2
Swoboda, Bernhard
2
Tanusondjaja, Arry
2
Trinh, Giang
2
Wang, Gao
2
Warden, Clyde A.
2
Yelkur, Rama
2
Zhang, Lin
2
Abba, Mohammed
1
Abdalla, Carla Caires
1
Al-Karaghouli, Wafi
1
Aleksandrovs, Leonids
1
Alzahrani, Latifa
1
Amine, Lyn Suzanne
1
Anderson, Katherine
1
Anesbury, Zachary
1
Antonetti, Paolo
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Baltic journal of management
International business review : the official journal of the European International Business Academy
International journal of market research : JMRS ; the journal of the Market Research Society
Journal of business research : JBR
33
Journal of retailing and consumer services
12
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing communications
5
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Psychology & marketing
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing and multicultural diversity
2
The journal of product & brand management
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
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ECONIS (ZBW)
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1
Advertising and country-of-origin images as sources of
brand
equity and the moderating role of
brand
typicality
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Baltic journal of management
12
(
2017
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011707209
Saved in:
2
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
3
Smells like me : personality and perfume choice
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10003863678
Saved in:
4
Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla
;
Buzeta, Cristian
;
Pelsmacker, …
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013399558
Saved in:
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