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~isPartOf:"Baltic journal of management"
~person:"Dwivedi, Yogesh Kumar"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Product Placement"
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Konsumentenverhalten
Product Placement
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Brand management
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Dwivedi, Yogesh Kumar
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Gineikiene, Justina
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Danneberg, Toomas
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Baltic journal of management
Journal of retailing and consumer services
18
Journal of business research : JBR
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International journal of Indian culture and business management
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Journal of promotion management : innovations in planning and applied research
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European journal of marketing : EJM
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International journal of advertising : the quarterly review of marketing communications
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The marketing review
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Information systems management
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International journal of hospitality management
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Journal of electronic commerce research : JECR
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Psychology & marketing
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The journal of brand management : an international journal
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International journal of retail & distribution management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing communications
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Journal of promotion management : JPM
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Technological forecasting & social change : an international journal
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The journal of product & brand management
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Electronic government : EG; an international journal
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International journal of bank marketing
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International journal of consumer studies
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International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business ethics : JOBE
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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World review of entrepreneurship, management and sustainable development
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Analyzing the cultural diversity of consumers in the global marketplace
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Asia Pacific journal of marketing and logistics
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Challenges and trends in modern banking
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Chandos social media series
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Advertising and country-of-origin images as sources of
brand
equity and the moderating role of
brand
typicality
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Baltic journal of management
12
(
2017
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011707209
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