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SPECIAL SECTION - Shift Happens ... - Bank Branding Plans: Brand Renewed & Improved - Before you can be a bank with an effective brand, you have to be a bank with a well-crafted pl...
Sebastiao, Helder
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Bank marketing : ... an affiliate of American Bankers …
31
(
1999
)
11
,
pp. 24-29
Persistent link: https://www.econbiz.de/10007183258
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