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~isPartOf:"Bank- und finanzwirtschaftliche Forschungen"
~isPartOf:"Congress of the International Fiscal Association"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Schriften zu Marketing und Management"
~isPartOf:"Schriftenreihe Volkswirtschaftliche Forschungsergebnisse"
~language:"deu"
~language:"fra"
~language:"slv"
~person:"Schneider, Nadine C."
~subject:"Behavioural finance"
~subject:"Comparison"
~subject:"Globalisierung"
~subject:"Markenführung"
~subject:"Marketing management"
~subject:"Return on investment"
~subject:"Schätzung"
~subject:"Strategic management"
~subject:"Switzerland"
~subject:"Welt"
~type_genre:"Hochschulschrift"
~type_genre:"Lehrbuch"
~type_genre:"Sammelwerk"
~type_genre:"Working Paper"
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Kundenwertbasierte Effizienzmessung : der Beitrag von Marketingmaßnahmen zur Unternehmenswerterhöhung in der Automobilindustrie
Schneider, Nadine C.
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10003408717
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Kundenwertbasierte Effizienzmessung : Der Beitrag von Marketingmaßnahmen zur Unternehmenswerterhöhung in der Automobilindustrie
Schneider, Nadine C.
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10013515474
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