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~isPartOf:"Brand management ; Vol. 1"
~isPartOf:"The impact of theory on representations of the consumer and the marketing organisation"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Henderson, Geraldine Rosa"
~person:"Holt, Douglas B."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~type:"article"
~type_genre:"Reprint"
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Belk, Russell W.
Foxall, Gordon R.
Henderson, Geraldine Rosa
Holt, Douglas B.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Wilk, Richard R.
Thompson, Craig J.
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Brand management ; Vol. 1
The impact of theory on representations of the consumer and the marketing organisation
Cross-cultural and critical perspectives on brands
5
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
The evolution of brands : from signals of quality to storehouses of trust
1
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ECONIS (ZBW)
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Brand
diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
2
Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
3
Language and
brand
attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
4
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
5
Studies in the new consumer behaviour
Belk, Russell W.
-
2008
Persistent link: https://www.econbiz.de/10003611234
Saved in:
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