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~isPartOf:"Brand management ; Vol. 1"
~isPartOf:"The impact of theory on representations of the consumer and the marketing organisation"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Henderson, Geraldine Rosa"
~person:"Holt, Douglas B."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~type:"article"
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Brand management
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Markenimage
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Belk, Russell W.
Foxall, Gordon R.
Henderson, Geraldine Rosa
Holt, Douglas B.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Wilk, Richard R.
Thompson, Craig J.
2
Arnould, Erich J.
1
Bargh, John A.
1
Calder, Bobby J.
1
Cote, Joseph A.
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Dobscha, Susan
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Erdem, Tülin
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Henderson, Pamela W.
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Hill, Ronald Paul
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Kerin, Roger A.
1
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1
Ozanne, Julie L.
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Pan, Yigang
1
Park, C. Whan
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Siew Meng Leong
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1
Valenzuela, Ana
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Vipat, Padma
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Wernerfelt, Birger
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Brand management ; Vol. 1
The impact of theory on representations of the consumer and the marketing organisation
Journal of business research : JBR
44
Journal of retailing and consumer services
17
Journal of promotion management : JPM
10
The journal of brand management : an international journal
10
Marketing theory
9
Psychology & marketing
9
Marketing intelligence & planning
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of fashion marketing and management
7
Journal of international consumer marketing
7
Journal of marketing management : MM
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of organizational behavior management
6
Journal of promotion management : innovations in planning and applied research
6
Cross-cultural and critical perspectives on brands
5
International journal of consumer studies
5
International marketing review
5
Journal of business ethics : JOBE
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Marketing letters : a journal of research in marketing
5
Research in consumer behavior
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
European journal of marketing : EJM
4
International journal of hospitality management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of consumer behaviour : an international research review
4
Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing communications
4
The journal of consumer marketing
4
Young consumers : insight and ideas for responsible marketers
4
Australasian marketing journal
3
International journal of retail & distribution management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing
3
Journal of service management
3
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ECONIS (ZBW)
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1
Brand
diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
2
Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
3
Language and
brand
attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
4
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
5
Studies in the new consumer behaviour
Belk, Russell W.
-
2008
Persistent link: https://www.econbiz.de/10003611234
Saved in:
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