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~isPartOf:"Brand management ; Vol. 1"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Holt, Douglas B."
~person:"Kerin, Roger A."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
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Brand image
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Brand management
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Consumer behaviour
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Konsumentenverhalten
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Asia
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Asien
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Brand
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China
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Consumer goods
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Belk, Russell W.
Foxall, Gordon R.
Holt, Douglas B.
Kerin, Roger A.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Wilk, Richard R.
Calder, Bobby J.
1
Cote, Joseph A.
1
Erdem, Tülin
1
Henderson, Geraldine Rosa
1
Henderson, Pamela W.
1
Iacobucci, Dawn
1
Jaworski, Bernard J.
1
Klink, Richard R.
1
MacInnis, Deborah J.
1
Pan, Yigang
1
Park, C. Whan
1
Sethuraman, Raj
1
Siew Meng Leong
1
Stern, Barbara B.
1
Swait, Joffre
1
Valenzuela, Ana
1
Vipat, Padma
1
Wernerfelt, Birger
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Zaichkowsky, Judith Lynne
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Brand management ; Vol. 1
Cross-cultural and critical perspectives on brands
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
The Routledge companion to identity and consumption
3
Country of origin effect : looking back and moving forward
2
Cracking the code : leveraging consumer psychology to drive profitability
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbook of developments in consumer behaviour
2
Handbook on brand and experience management
2
Marketing and multicultural diversity
2
The SAGE handbook of marketing theory
2
The impact of theory on representations of the consumer and the marketing organisation
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Cutting edge international research
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of Islamic marketing
1
Handbook of qualitative research methods in marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on international advertising
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
Les outils de l'économiste à l'épreuve ; 1
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Sustainable consumption, ecology and fair trade
1
The Cambridge handbook of psychology and economic behaviour
1
The Routledge companion to contemporary brand management
1
The Routledge companion to creativity
1
The SAGE handbook of international marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The evolution of brands : from signals of quality to storehouses of trust
1
The global market : developing a strategy to manage across borders
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Theory in economic anthropology
1
Transformative consumer research for personal and collective well-being
1
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ECONIS (ZBW)
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Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
2
Exploring the
brand
value-shareholder value nexus for consumer goods companies
Kerin, Roger A.
;
Sethuraman, Raj
-
2010
Persistent link: https://www.econbiz.de/10003924129
Saved in:
3
Language and
brand
attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
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