//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand management ; Vol. 1"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Holt, Douglas B."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"MacInnis, Deborah J."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~type:"article"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Brand management
3
Markenführung
3
Brand
2
Brand image
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Markenimage
2
Asia
1
Asien
1
China
1
Englisch (Sprache)
1
English (Language)
1
Großbritannien
1
Innovation management
1
Innovationsmanagement
1
Language
1
Marketing management
1
Marketingmanagement
1
Sprache
1
United Kingdom
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Reprint
Aufsatz im Buch
3
Book section
3
Language
All
English
3
Author
All
Belk, Russell W.
Foxall, Gordon R.
Holt, Douglas B.
Laroche, Michel
Loureiro, Sandra Maria Correia
MacInnis, Deborah J.
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Wilk, Richard R.
Calder, Bobby J.
1
Cote, Joseph A.
1
Erdem, Tülin
1
Henderson, Geraldine Rosa
1
Henderson, Pamela W.
1
Iacobucci, Dawn
1
Jaworski, Bernard J.
1
Kerin, Roger A.
1
Klink, Richard R.
1
Pan, Yigang
1
Park, C. Whan
1
Sethuraman, Raj
1
Siew Meng Leong
1
Stern, Barbara B.
1
Swait, Joffre
1
Valenzuela, Ana
1
Vipat, Padma
1
Wernerfelt, Birger
1
Zaichkowsky, Judith Lynne
1
more ...
less ...
Published in...
All
Brand management ; Vol. 1
Cross-cultural and critical perspectives on brands
5
The impact of theory on representations of the consumer and the marketing organisation
2
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
The evolution of brands : from signals of quality to storehouses of trust
1
Source
All
ECONIS (ZBW)
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
2
Strategic
brand
concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
3
Language and
brand
attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->