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~isPartOf:"Brand management ; Vol. 1"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Holt, Douglas B."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Valenzuela, Ana"
~person:"Wilk, Richard R."
~source:"econis"
~type:"article"
~type_genre:"Reprint"
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Consumer behaviour
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Brand image
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Brand management
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Markenführung
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Markenimage
2
Asia
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Asien
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Brand
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Comparison
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Belk, Russell W.
Foxall, Gordon R.
Holt, Douglas B.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Valenzuela, Ana
Wilk, Richard R.
Calder, Bobby J.
1
Cote, Joseph A.
1
Erdem, Tülin
1
Henderson, Geraldine Rosa
1
Henderson, Pamela W.
1
Iacobucci, Dawn
1
Jaworski, Bernard J.
1
Kerin, Roger A.
1
Klink, Richard R.
1
MacInnis, Deborah J.
1
Pan, Yigang
1
Park, C. Whan
1
Sethuraman, Raj
1
Siew Meng Leong
1
Stern, Barbara B.
1
Swait, Joffre
1
Vipat, Padma
1
Wernerfelt, Birger
1
Zaichkowsky, Judith Lynne
1
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Brand management ; Vol. 1
Cross-cultural and critical perspectives on brands
6
Brand management ; Vol. 4
2
The impact of theory on representations of the consumer and the marketing organisation
2
Brand management ; Vol. 3
1
The evolution of brands : from signals of quality to storehouses of trust
1
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ECONIS (ZBW)
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Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
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2
Berands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003924145
Saved in:
3
Language and
brand
attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
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