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~isPartOf:"Brand management ; Vol. 1"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Holt, Douglas B."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"English (Language)"
~type:"article"
~type_genre:"Reprint"
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Belk, Russell W.
Foxall, Gordon R.
Holt, Douglas B.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Wilk, Richard R.
Pan, Yigang
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Brand management ; Vol. 1
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ECONIS (ZBW)
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attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
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Schmitt, Bernd
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2010
Persistent link: https://www.econbiz.de/10003924154
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