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~isPartOf:"Brand management ; Vol. 1"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Holt, Douglas B."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~source:"econis"
~type:"article"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Brand image
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Brand management
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Belk, Russell W.
Foxall, Gordon R.
Holt, Douglas B.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Calder, Bobby J.
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Cote, Joseph A.
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Erdem, Tülin
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Siew Meng Leong
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Stern, Barbara B.
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Swait, Joffre
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Brand management ; Vol. 1
Cross-cultural and critical perspectives on brands
3
The impact of theory on representations of the consumer and the marketing organisation
2
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
The evolution of brands : from signals of quality to storehouses of trust
1
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ECONIS (ZBW)
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Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
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Language and
brand
attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
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