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~isPartOf:"Brand management ; Vol. 1"
~person:"Benkenstein, Martin"
~person:"Farr, Andy"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Bibliography included"
~type_genre:"Reprint"
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Benkenstein, Martin
Farr, Andy
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Schmitt, Bernd
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Brand management ; Vol. 1
Cross-cultural and critical perspectives on brands
2
Measuring and managing brands
2
Brand management ; Vol. 4
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
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ECONIS (ZBW)
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Berands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
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2010
Persistent link: https://www.econbiz.de/10003924145
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