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~isPartOf:"Brand management ; Vol. 1"
~person:"Keller, Kevin Lane"
~subject:"Markenartikel"
~subject:"Marketing management"
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Markenartikel
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Brand management ; Vol. 1
Pearson one series
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wi - Wirtschaft
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wi wirtschaft
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Always learning
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Does marketing need reform? : fresh perspectives on the future
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ECONIS (ZBW)
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The
marketing
advantages of strong brands
Hoeffler, Steve
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Keller, Kevin Lane
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2010
Persistent link: https://www.econbiz.de/10003924114
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