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Brand management ; Vol. 1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
10
Journal of marketing
9
Journal of the Academy of Marketing Science
9
Journal of business research : JBR
7
Foundations and trends in marketing : FTMKT
5
Journal of marketing analytics : JMA
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Journal of service research : JSR
4
Journal of business-to-business marketing
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Journal of service research
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The journal of personal selling & sales management : JPSSM
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The journal of services marketing
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California management review : CMR
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Journal of Business Research
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Journal of Consumer Research
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing
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Kellogg on marketing
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Marketing Science
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Psychometrika
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Review of marketing research
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Business horizons
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California management review
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E-Service : new directions in theory and practice
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Emerald insight
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European Journal of Marketing
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European Journal of Operational Research
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European journal of operational research : EJOR
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Harvard business review : HBR
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Health marketing quarterly
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ILR review : the journal of work and policy
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Iacobucci, Dawn (2018), “Contemporary Disruptions in the Realm of Research Methods in Marketing,” in Atul Parvatiyar and Raj Sisodia (eds.), Handbook of Marketing Advances in an Era of Disruptions: Essays in Honor of Professor Jagdish Sheth, 391-400
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International journal of cross cultural management : CCM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Classification
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Journal of Service Management
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Journal of Services Marketing
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Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
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Iacobucci, Dawn
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Calder, Bobby J.
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2010
Persistent link: https://www.econbiz.de/10003924113
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