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Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa; Iacobucci, Dawn; Calder, Bobby J. - 2010
Persistent link: https://www.econbiz.de/10003924113
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Creating brand names with meaning : the use of sound symbolism
Klink, Richard R. - 2010
Persistent link: https://www.econbiz.de/10003924148
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Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.; Cote, Joseph A.; Siew Meng Leong; … - 2010
Persistent link: https://www.econbiz.de/10003924183
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What does brand mean? : historical-analysis method and construct definition
Stern, Barbara B. - 2010
Persistent link: https://www.econbiz.de/10003924088
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Umbrella branding as a signal of new product quality : an example of signalling by posting a bond
Wernerfelt, Birger - 2010
Persistent link: https://www.econbiz.de/10003924094
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Strategic brand concept-image management
Park, C. Whan; Jaworski, Bernard J.; MacInnis, Deborah J. - 2010
Persistent link: https://www.econbiz.de/10003924111
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Inferences from brand names
Zaichkowsky, Judith Lynne; Vipat, Padma - 2010
Persistent link: https://www.econbiz.de/10003924170
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Exploring the brand value-shareholder value nexus for consumer goods companies
Kerin, Roger A.; Sethuraman, Raj - 2010
Persistent link: https://www.econbiz.de/10003924129
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Berands as signals : a cross-country validation study
Erdem, Tülin; Swait, Joffre; Valenzuela, Ana - 2010
Persistent link: https://www.econbiz.de/10003924145
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Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang; Schmitt, Bernd - 2010
Persistent link: https://www.econbiz.de/10003924154