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~isPartOf:"Brand management ; Vol. 2"
~person:"Aaker, Jennifer"
~person:"Elliott, Richard"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Wilk, Richard R."
~source:"econis"
~type_genre:"Case study"
~type_genre:"Reprint"
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Aaker, Jennifer
Elliott, Richard
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Wilk, Richard R.
Ehrenberg, Andrew S. C.
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Benet-Martínez, Verónica
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Brand management ; Vol. 2
Cross-cultural and critical perspectives on brands
5
The evolution of brands : from signals of quality to storehouses of trust
3
Critical perspectives on business and management
2
Brand management ; Vol. 4
1
International journal of advertising : the quarterly review of marketing communications
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
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Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
2
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
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