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Brand management ; Vol. 2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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Marketing letters : a journal of research in marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of Consumer Research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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McGraw-Hill/Irwin series in marketing
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Journal of business administration : publication of the Faculty of Commerce and Business Administration, University of British Columbia
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing management : a quarterly business management publication of the American Marketing Association
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Control of 'error' in market research data
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European Journal of Marketing
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Handbook of marketing decision models
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Handbook of research on marketing and corporate social responsibility
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Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration, Purdue University, Paper
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The structure of survey-based brand metrics
Lehmann, Donald R.
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Keller, Kevin Lane
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Farley, John U.
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2010
Persistent link: https://www.econbiz.de/10003924348
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