//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand management ; Vol. 3"
~person:"Aaker, David A."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Milberg, Sandra J."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~type:"article"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 15 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Markenartikel
Brand extension
3
Brand management
3
Consumer behaviour
3
Markenführung
3
Markentransfer
3
Brand
1
Brand image
1
Corporate culture
1
Experiment
1
Hong Kong
1
Hongkong
1
Markenimage
1
Unternehmenskultur
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Reprint
Aufsatz im Buch
3
Book section
3
Language
All
English
3
Author
All
Aaker, David A.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Milberg, Sandra J.
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Wilk, Richard R.
McCarthy, Michael S.
3
Park, C. Whan
2
Bhat, Sobodh
1
Boush, David M.
1
Bridges, Sheri
1
Devlin, James F.
1
Han, Jin K.
1
Heath, Timothy B.
1
Keller, Kevin Lane
1
Kim, Chung K.
1
Lavack, Anne M.
1
Lawson, Robert
1
Loken, Barbara
1
McKechnie, Sally
1
Milberg, Sandra
1
Nijssen, E. J.
1
Norris, Donald G.
1
Reddy, Srinivas K.
1
Ruth, Julie A.
1
Sattler, Henrik
1
Simonin, Bernard L.
1
Smith, Margo
1
Sood, Sanjay
1
Swaminathan, Vanitha
1
Völckner, Franziska
1
more ...
less ...
Published in...
All
Brand management ; Vol. 3
Cross-cultural and critical perspectives on brands
3
Brand management ; Vol. 1
2
Brand management ; Vol. 4
1
Measuring and managing brands
1
The evolution of brands : from signals of quality to storehouses of trust
1
The impact of theory on representations of the consumer and the marketing organisation
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
New brands versus
brand
extensions, attitudes versus choice : experimental evidence for theory and practice
McCarthy, Michael S.
;
Heath, Timothy B.
;
Milberg, Sandra J.
-
2010
Persistent link: https://www.econbiz.de/10003924423
Saved in:
2
Managing negative feedback effects associated with
brand
extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
-
2010
Persistent link: https://www.econbiz.de/10003924414
Saved in:
3
Product-category dynamics and corporate identity in
brand
extensions : a comparison of Hong Kong and US consumers
Han, Jin K.
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924419
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->