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~isPartOf:"Brand management ; Vol. 3"
~person:"Aaker, David A."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Corporate culture"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Reprint"
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Corporate culture
Konsumentenverhalten
Brand extension
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Brand management
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Consumer behaviour
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Aaker, David A.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Wilk, Richard R.
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Park, C. Whan
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Bhat, Sobodh
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Han, Jin K.
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Loken, Barbara
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Sattler, Henrik
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Brand management ; Vol. 3
Cross-cultural and critical perspectives on brands
3
Brand management ; Vol. 1
2
Brand management ; Vol. 4
1
Measuring and managing brands
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
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Product-category dynamics and corporate identity in
brand
extensions : a comparison of Hong Kong and US consumers
Han, Jin K.
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924419
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