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~isPartOf:"Brand management ; Vol. 3"
~person:"Aaker, David A."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Book section"
~type_genre:"Reprint"
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Konsumentenverhalten
Brand extension
1
Brand management
1
Consumer behaviour
1
Corporate culture
1
Hong Kong
1
Hongkong
1
Markenführung
1
Markentransfer
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Unternehmenskultur
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Aaker, David A.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Wilk, Richard R.
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Park, C. Whan
2
Bhat, Sobodh
1
Boush, David M.
1
Bridges, Sheri
1
Devlin, James F.
1
Han, Jin K.
1
Heath, Timothy B.
1
Keller, Kevin Lane
1
Kim, Chung K.
1
Lavack, Anne M.
1
Lawson, Robert
1
Loken, Barbara
1
McKechnie, Sally
1
Milberg, Sandra
1
Nijssen, E. J.
1
Reddy, Srinivas K.
1
Ruth, Julie A.
1
Sattler, Henrik
1
Simonin, Bernard L.
1
Smith, Margo
1
Sood, Sanjay
1
Swaminathan, Vanitha
1
Völckner, Franziska
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Brand management ; Vol. 3
Consumer behavior analysis : (a) rational approach to consumer choice
4
Cross-cultural and critical perspectives on brands
3
Brand management ; Vol. 1
2
Country of origin effect : looking back and moving forward
2
Cracking the code : leveraging consumer psychology to drive profitability
2
Handbook on brand and experience management
2
Marketing and multicultural diversity
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of developments in consumer behaviour
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Measuring and managing brands
1
Sustainable consumption, ecology and fair trade
1
The Routledge companion to creativity
1
The SAGE handbook of international marketing
1
The SAGE handbook of marketing theory
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The impact of theory on representations of the consumer and the marketing organisation
1
Theory in economic anthropology
1
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ECONIS (ZBW)
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Product-category dynamics and corporate identity in
brand
extensions : a comparison of Hong Kong and US consumers
Han, Jin K.
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924419
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