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~isPartOf:"Brand management ; Vol. 3"
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Brand management ; Vol. 3
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How is manifest branding strategy related to the intangible value of a corporation
Rao, Vithala R.
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Agarwal, Manoj Kumar
;
Dahlhoff, Denise
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2010
Persistent link: https://www.econbiz.de/10003924391
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