//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand management ; Vol. 4"
~isPartOf:"Challenges and trends in modern banking"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Luxusgüter"
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 24 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Experiment
Konsumentenverhalten
Luxusgüter
Markenartikel
Markenführung
Marktforschung
Mode
Brand management
2
Consumer behaviour
2
Brand image
1
Electronic Banking
1
Electronic banking
1
Internet
1
Luxury goods
1
Markenimage
1
Market segmentation
1
Marktsegmentierung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Conference paper
Reprint
Aufsatz im Buch
2
Language
All
English
2
Author
All
Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
De Chernatony, Leslie
2
A.K., Adebayo
1
Ahuvia, Aaron C.
1
Alden, Dana
1
Alpert, Frank
1
Batra, Rajeev
1
Brown, Tom
1
Dacin, Peter A.
1
Dall'Olmo Riley, Francesca
1
Erdem, Tülin
1
F.O., Omotayo
1
Hong, Heung-Ja
1
Kassim, Norizan M.
1
Kuhn, Kerri-Ann L.
1
Miranda, Francisco J.
1
Mudambi, Susan
1
Pope, Nigel K. Ll.
1
Prendergast, Gerard P.
1
Rahi, Samar
1
Segal-Horn, Susan
1
Souiden, Nizar
1
Steenkamp, Jan-Benedict E. M.
1
Valenzuela, Ana
1
Wong, Nancy Y.
1
Zhao, Ying
1
more ...
less ...
Published in...
All
Brand management ; Vol. 4
Challenges and trends in modern banking
Consumer behavior analysis : (a) rational approach to consumer choice
4
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the quarterly review of marketing communications
2
Marketing and multicultural diversity
2
The SAGE handbook of marketing theory
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Beyond sustainability
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Cutting edge international research
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic retailing
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Handbook of Islamic marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on international advertising
1
Handbook of strategic e-business management
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
International advertising and communication : current insights and empirical findings
1
Les outils de l'économiste à l'épreuve ; 1
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Marketing management : a cultural perspective
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
Research in consumer behavior
1
Routledge frontiers in the development of international business, management and marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
2
Brand
equity and
brand
loyalty in the internet banking context : FIMIX-PLS market segmentation
Loureiro, Sandra Maria Correia
;
Miranda, Francisco J.
- In:
Challenges and trends in modern banking
,
(pp. 179-195)
.
2016
Persistent link: https://www.econbiz.de/10011516904
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->