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~isPartOf:"Brand management ; Vol. 4"
~isPartOf:"Country of origin effect : looking back and moving forward"
~source:"econis"
~subject:"Deutschland"
~subject:"Emotion"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Kulturelle Identität"
~subject:"Markenführung"
~subject:"Marktforschung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Thesis"
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Brand management ; Vol. 4
Country of origin effect : looking back and moving forward
Gabler Edition Wissenschaft
87
Europäische Hochschulschriften / 5
81
Schriftenreihe Studien zum Konsumentenverhalten
59
Research
50
Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
27
Transformative consumer research for personal and collective well-being
26
Premier reference source
25
The evolution of brands : from signals of quality to storehouses of trust
24
Gabler Research
22
SpringerLink / Bücher
22
Journal of business research : JBR
21
Product experience
20
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Berichte aus der Betriebswirtschaft
18
Dissertation Series CentER
18
Handbook of brand relationships
18
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
18
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
17
Springer Gabler Research
17
Brands and branding
16
Consumer-brand relationships : theory and practice
16
Cross-cultural and critical perspectives on brands
16
Gabler Edition Wissenschaft / Marken- und Produktmanagement
16
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
16
Springer eBook Collection
16
Tinbergen Institute research series
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
15
Consumer culture theory
15
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
15
New developments and approaches in consumer behavior research
15
Reihe: Marketing : MAR
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Schriftenreihe Schwerpunkt Marketing
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
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ECONIS (ZBW)
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1
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
2
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
3
The service
brand
as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
4
How perceived
brand
globalness creates
brand
value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
5
Branding importance in business-to-business markets : three buyer clusters
Mudambi, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922784
Saved in:
6
The criteria for successful services brands
De Chernatony, Leslie
;
Segal-Horn, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922789
Saved in:
7
How much more (or less) is a
brand
worth when made in a low labor-cost country? : it depends upon who and where you ask
Ho, Foo Nin
;
Brodowsky, Glen H.
;
Lee, Seonsu
- In:
Country of origin effect : looking back and moving forward
,
(pp. 3-19)
.
2019
Persistent link: https://www.econbiz.de/10012008485
Saved in:
8
The moderating influence of country of origin information seeking on homophily and product satisfaction
Van Esch, Patrick
;
Northey, Gavin
;
Duffy, Sarah
; …
- In:
Country of origin effect : looking back and moving forward
,
(pp. 40-56)
.
2019
Persistent link: https://www.econbiz.de/10012008494
Saved in:
9
Consumer knowledge of country of origin of fresh food at point of purchase
Holdershaw, Judith
;
Konopka, Roman
- In:
Country of origin effect : looking back and moving forward
,
(pp. 57-70)
.
2019
Persistent link: https://www.econbiz.de/10012008495
Saved in:
10
Why country of origin still matters in food retailing : implications for promotion management research
Insch, Andrea
;
Cuthbert, Ron
- In:
Country of origin effect : looking back and moving forward
,
(pp. 71-83)
.
2019
Persistent link: https://www.econbiz.de/10012008496
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