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~isPartOf:"Brand management ; Vol. 4"
~isPartOf:"E-business : state of the art of ICT based challenges and solutions"
~person:"Belk, Russell W."
~person:"Laroche, Michel"
~person:"Martínez-López, Francisco J."
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Online retailing"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Belk, Russell W.
Laroche, Michel
Martínez-López, Francisco J.
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Ahuvia, Aaron C.
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Prendergast, Gerard P.
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Souiden, Nizar
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Steenkamp, Jan-Benedict E. M.
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Brand management ; Vol. 4
E-business : state of the art of ICT based challenges and solutions
Legends in consumer behavior
11
Journal of business research : JBR
4
Research in consumer behavior
4
Handbook of strategic e-business management
3
The Routledge companion to identity and consumption
3
Transformative consumer research for personal and collective well-being
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
Marketing and multicultural diversity
2
Review of marketing research
2
Routledge companions in business, management and accounting
2
The impact of theory on representations of the consumer and the marketing organisation
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Beyond sustainability
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
E-business issues, challenges and opportunities for SMEs : driving competitiveness
1
Electronic retailing
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Handbook of Islamic marketing
1
Handbook of developments in consumer behaviour
1
Handbook of research on international advertising
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
International advertising and communication : current insights and empirical findings
1
International journal of business environment : IJBE
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Les outils de l'économiste à l'épreuve ; 1
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Marketing management : a cultural perspective
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
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Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
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