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~isPartOf:"Brand management ; Vol. 4"
~person:"Ahuvia, Aaron C."
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Consumer behaviour
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Brand management
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Confucianism
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Ahuvia, Aaron C.
Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Alden, Dana
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Alpert, Frank
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Batra, Rajeev
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Erdem, Tülin
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Hong, Heung-Ja
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Kassim, Norizan M.
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Prendergast, Gerard P.
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Souiden, Nizar
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Steenkamp, Jan-Benedict E. M.
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Brand management ; Vol. 4
Routledge companions in business, management and accounting
3
The impact of theory on representations of the consumer and the marketing organisation
3
Cross-cultural and critical perspectives on brands
2
International journal of advertising : the quarterly review of marketing communications
2
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Research in consumer behavior
1
Routledge frontiers in the development of international business, management and marketing
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Theoretical and empirical perspectives in critical marketing studies
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ECONIS (ZBW)
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Personal taste and family face : luxury consumption in Confucian and Western societies
Wong, Nancy Y.
;
Ahuvia, Aaron C.
-
2010
Persistent link: https://www.econbiz.de/10003922854
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Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
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