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~isPartOf:"Brand management ; Vol. 4"
~person:"Ahuvia, Aaron C."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Warde, Alan"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~type_genre:"Reprint"
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Consumer behaviour
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Brand management
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Confucianism
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Ahuvia, Aaron C.
Foxall, Gordon R.
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Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Warde, Alan
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Brand management ; Vol. 4
SAGE benchmarks in culture and society
5
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
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Personal taste and family face : luxury consumption in Confucian and Western societies
Wong, Nancy Y.
;
Ahuvia, Aaron C.
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2010
Persistent link: https://www.econbiz.de/10003922854
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Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
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2010
Persistent link: https://www.econbiz.de/10003922855
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