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~isPartOf:"Brand management ; Vol. 4"
~person:"Benet-Martínez, Verónica"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Valenzuela, Ana"
~subject:"Luxusgüter"
~subject:"Mode"
~type_genre:"Reprint"
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Benet-Martínez, Verónica
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Valenzuela, Ana
Ahuvia, Aaron C.
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Prendergast, Gerard P.
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Brand management ; Vol. 4
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Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
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2010
Persistent link: https://www.econbiz.de/10003922855
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