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~isPartOf:"Brand management ; Vol. 4"
~person:"Benkenstein, Martin"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~source:"econis"
~subject:"Automotive market"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Bibliography included"
~type_genre:"Reprint"
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Automotive market
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Brand management
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Benkenstein, Martin
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Ahuvia, Aaron C.
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Brand management ; Vol. 4
Cross-cultural and critical perspectives on brands
2
Brand management ; Vol. 1
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
1
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ECONIS (ZBW)
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Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
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2010
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